Filth + Fortune

Logo design, web design and brand development for FILTH + FORTUNE, centred on building a cohesive identity system that could be applied consistently across multiple brand touchpoints.

The project involved leading the development of a full brand identity package designed to bring clarity, character and consistency to the brand across graphics, point-of-sale materials, social content and digital platforms. The aim was to create a visual language that felt distinctive and adaptable — strong enough to define the brand, but flexible enough to work across a wide range of applications.

At the core of the project was the creation of a logo and broader graphic system that could unify the brand’s output across both physical and digital environments. The web design extended this thinking into a more structured digital experience, helping establish a clear and recognisable presence online while aligning with the wider identity.

The result was a cohesive branding package that gave FILTH + FORTUNE a stronger visual foundation across customer-facing assets, creating consistency between print, retail and digital touchpoints.