Puma x McQueen
Case study
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Project Overview
Puma Black Station - London
Working with the creative leads at Puma Black Station to supplement a limited edition collaboration with Alexander McQueen. This is a selection of graphics from one of three capsule collections inspired by the interlocking shapes, twisting forms & intricate textures of snakes. Importance was placed on interpreting the Black Station brief in keeping with the iconic dark handwriting synonymous with Alexander McQueen.
Client
Puma x McQueen
Services
Brand Strategy
Brand Identity
Brand Guidelines











