Puma x McQueen

Case study

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Project Overview

Puma Black Station - London

Working with the creative leads at Puma Black Station to supplement a limited edition collaboration with Alexander McQueen. This is a selection of graphics from one of three capsule collections inspired by the interlocking shapes, twisting forms & intricate textures of snakes. Importance was placed on interpreting the Black Station brief in keeping with the iconic dark handwriting synonymous with Alexander McQueen.

Client

Puma x McQueen

Services

Brand Strategy

Brand Identity

Brand Guidelines

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