Danny Goffey

Promotional artwork created for Sick Holiday, a single taken from Danny Goffey’s 2018 debut solo album, commissioned by Distiller Records.

Developed as part of the release campaign, the artwork was designed to capture the track’s offbeat energy and character while translating Danny Goffey’s established musical identity into a distinct visual form. The approach balanced graphic clarity with a more expressive, artist-led sensibility, aiming to create an image that felt both contemporary and slightly raw in tone.

The project involved shaping a visual response that could work effectively across promotional formats, supporting the single’s release through artwork that was immediate, recognisable and aligned with the wider tone of the record. The result was a piece that functioned both as music packaging and as campaign imagery — helping give the release a clear and memorable visual presence.